JUST THE FACTS MA'AM
One could argue that if you’re not using video as part of your marketing today, you’re not marketing at all. Everyone knows Google is the number one search engine in the world, but do you know which site is number 2? If you guessed YouTube, you’d be correct!
Here are just a few statistics to consider if you’re wondering whether your business or service needs to engage customers with video. With all of the on-going research being conducted today regarding consumer actions and video – these stats are just a FEW items to reflect upon:
- Video drives 157% increase in organic traffic to your website from search.
- Videos up to 2-minutes long get the most engagement.
- 85% of Facebook videos are watched without sound.
- Social video generates 1200% more shares than text & images combined.
- 92% of mobile video viewers share videos with others.
- 82% of Twitter users watch vids on Twitter, and 90% of Twitter video views happen on a mobile device.
- 45% of people watch more than 1-hour of Facebook or Youtube videos a week.
When it comes to video, one size does not fit all. In fact, one style doesn’t fit all either. At T&B we offer a large selection of video products and styles ranging from super simple to extremely complex.
With years of experience shooting video for TV and Web your video project is in good hands. And while many marketers use the vague promise of “pricing to fit all budgets,” with video from T&B that’s actually 100% accurate!
CHOOSING THE RIGHT FIT
As mentioned earlier, T&B offers a wide variety of video styles and types – most of which are built around the 2-minute model. While we can certainly provide custom quotes for video project falling outside of our standard offerings, please take the time to review the differences between the various types of videos we have provided clients over the past 18 years.
Selecting the right video for you will help ensure the right approach and the right approach for your needs.
ANIMATED IMAGE VIDEO
One of the best, most affordable ways to begin creating videos for your business or service is using an Animated Image Video. Creating these videos starts with images of your products, business, or services you may already have on hand… scanning images from a product catalogue, downloading images from a partner/vendor site, or images you can take yourself using a digital camera or phone.
Starting at the $250 level for a video up to 2-minutes in length, this style of video is popular with many just starting out. And because the video is delivered to you in digital format, you are free to use the finished product anywhere you’d like – your web site, your social accounts, etc.
SKETCH ANIMATION VIDEO
The next type of video production offered to our clients is our Sketch Video – sometimes referred to as “Explainer” or “White Board” videos.
Sketch videos are produced in similar fashion as the animated image video, however more complex animation techniques are used on all or part of the video to create the effect of hand drawing.
Our video production team then creates a story-line and professional voice-over narration to begin applying effects to the still photos to create the illusion of video pans, zooms, and movement.
Sketch videos are highly effective for businesses or services that have complex details that need to be explained or illustrated to aid the customers understanding.
This type of approach was used by our client, HemaHelp.com (above), to help consumers understand how ObamaCare worked and changed from year to year.
These popular videos start at just $599 and includes copy writing, voice-over, and animation.
Next up, full video shooting and production. These types of videos can be shot in-studio, or on-location. These videos are produced in a more traditional style, either using a Q&A technique or teleprompter.
The example to the right is actually a 30-Second television commercial shot in-studio in front of a green screen using a teleprompter.
While these videos start in the $850 range for a 2-minute video shot in-studio, prices can vary quite a bit based on location, style, length and other factors.
Please consult our Services page for additional information regarding video styles, types and pricing. If you’d like to discuss a custom project that falls outside of any of the packaged video products, our initial consultation on your video is always free. Contact us today!